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LAURA WILLEMSE

'SNEAKY CLEVER' WRITER

NICE TO MEET YOU!

I'm a born storyteller with a passion for writing. As a dual journalist and content marketer, I have strong judgement, am a quick thinker, and an accurate and creative wordsmith. 

I started my journalism career in the nation’s number two market at Paramount-owner CBS News in Los Angeles.

I mastered the newsroom, which operates under a 'trial by fire' paradigm - all while meeting strict hourly deadlines. Needless to say I quickly honed my skills.

After nearly a decade of producing content for digital, social, streaming, and broadcast, I have a chameleon-like ability to adapt my writing based on content, making me a perfect match for any writer role. My experience also includes rapidly growing social engagement for a SaaS startup as a content marketer and launching a first of its kind web series at CBS featuring trending stories and experiences called "Double Click."  

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Honing my skills in the media and tech industries took a lot of hard work, dedication, and honestly a lot of mistakes which helped me grow. My motivation to overcome any shortfalls and failures comes from my family. I two driven older sisters and supportive parents that always pushed me to study hard and work harder because as they would tell me, no one can take your knowledge from you. 

I graduated from UC San Diego with a Bachelors of Arts in Communications, to go with my natural gift of gab. Not long after, I found myself in the bustling, high-energy CBS2/KCAL9 newsroom where I quickly proved myself and continue to exceed expectation as I worked with different departments.

I've always loved writing and sharing stories. When I'm not typing away, I'm usually enjoying time with my husband Cory, who is my high school sweetheart, our fury baby Bailey, our wild daughter Ellie, and our unpredictable son Declan. Plus, I consider myself an out of practice runner and yogi, who loves coffee and the beach!

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Bio

 

RESUME

 

Paramount / CBS News Los Angeles, Writer

2013 - Present

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  • Perfectly pithy, attention-grabbing wordsmith across digital, social, streaming, & broadcast 

  • Write clear, conversational, & accurate scripts for CBS/KCAL News newscast, including 10pm show with 400k+ live viewers - contributing to highest ratings in primetime 

  • Detail-oriented story manager - covering a variety of topics simultaneously (business, entertainment, human interest, & more) while continuously monitoring for updates 

  • Unparalleled ability to turn technical jargon into interesting, conversational scripts, telling stories that make an impact in a matter of seconds 

  • Skilled video editor, matching clips to scripts & cutting compelling sound bites from raw interviews

  • Frequently collaborate with cross-functional departments to deliver riveting top stories 

  • Quick writer on a whim with a proven track record of working well under pressure to hit extremely tight deadlines (even down to the minute)

Cleary, Content Marketer

2022 - Present

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  • Witty & wise writer, crafting compelling copy for website, social, & email targeting multiple personas

  • Strategize B2B marketing campaigns - brainstorming, pitching, planning, & executing engaging content to build brand awareness & win over warm leads

  • Analyze, track, & use data-driven insights to improve campaign performance:

    • Email open rates up by 50%

    • LinkedIn comments doubled (2X)

    • LinkedIn reposts increased by 2.8X

    • LinkedIn page & visitors both boosted up by 44%

  • Lead high-level meetings with CEO/founder & cross-functional teams (sales, customers success, and product manager) to collaborate on campaigns & present & review content, promotion, and marketing concepts 

  • Craft scripts for testimonials, interview clients, & edit captivating short & long form videos

CBS Los Angeles, Content Creator & Strategist

2016 - 2017

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  • Increased website traffic by creating & launching original content with a text-based web series 

  • Responsible end-to-end from scheduling, recording, writing scripts, & editing video to publishing

  • Extensive SEO & keyword research to strategize content creation and social media strategy

Resume

ENJOY MORE WORK

Show Samples
ANNA AND LAURAS TACOS 2
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Double Click Love at First Like
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Torrance Advantage Awards Interview
Gallery

CONTACT

Twitter @lfong

Facebook.com/LauraEvaFong

Instagram @LauraEvaFong

Contact

#LAURAEVAFONG

© 2016 by Laura Fong. Proudly created with Wix.com

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